The first shoe tip in this series that I have will actually be the basis for the next few tips, and that is to keep your shoes dry. Obviously, you should feel free to get them as wet as necessary while you are out running and having a good time! When your feet are not in your shoes, though, you should keep them as dry as possible. That will prolong the life of the shoes, as well as prevent you from hurting yourself or getting blisters when you put them back on.
You have to be careful about how you keep your shoes dry, though. Never put your shoes next to a heater or in direct sunlight. You can damage the shoes even easier than leaving them wet by degrading the rubber. Instead, always make sure that your shoes are at least a few feet away from the heat source preferably not outside in the sun or right underneath a window where a lot of sunlight comes in.