Romain MesnilRomain Mesnil’s contract with Nike expired last year and wasn’t renewed. “It was probably for budgetary and strategic reasons. It’s the crisis,” Mesnil said. Mesnil is one of the best pole vaulters in France, right now.

So what’s the best method to find a new sponsor?

Apparently, running naked through the streets of Paris with your vaulting pole pretending to go over some national monuments.

After filming himself and putting the video up on YouTube, Mesnil has gotten quite a bit of press coverage and has shown up on multiple prime time broadcasts over on his side of the pond.

Here’s the video – there’s a black box covering his groin for most of it but you do see a little crack at one point so if you are sensitive to that sort of thing (or are at work) you’d best wait ’til later to watch.

The video is less than a minute long:

(More Info: Romain Mesnil’s blogESPN)