I just watched a very cool video from Outside Magazine about Chris Lieto, which was sent along to me because of the great headline copywriters from the magazine (as evidenced in the screenshot above).
It’s a very neat concept about how magazines in the near future will move just like online video and will appear to be a lot more interactive.
Chris Lieto is a triathlete who is an absolute powerhouse on the bicycle; nobody can touch him. Unfortunately, his running leaves a lot to be desired, as evidenced by losing a 5 minute lead going into the run only to lose the Boise Half-Ironman by 2 seconds. (Maybe he should read this article!)
Check out the video about how they put the “living” article together:
(More Info: Douglas Welch)– Hat Tip: