The Nike+ shoes that integrate with a runner’s iPod are about to become much more widely available. In an article discussing the upcoming future for Nike and it’s financial stability, there was a remark from Nike President and Chief Executive Mark Parker about the future of their running shoes.
The company wouldn’t disclose everything that’s coming but hinted at changes from Nike Shox and in apparel. Nike did say it plans to make all its running shoes compatible with its Nike+ technology by the end of the year. Nike+ allows runners to track their workouts with Apple Inc.’s iPod. “I think there is a real renewed sort of energy and focus around product,” Parker said.
While this is good news for the folks that have an iPod and haven’t wanted to spend the extra $50 on shoes that could use the Nike+ system (and who did not want to find their own way of attaching the sensor to their shoe), I tend to worry a little about it. I have little to no interest in personally using the product, as I have zero interest in purchasing an iPod. What I do have an interest in is maintaining the quality of the shoes without making allowances and adding weight for features that I don’t need. What I also have an interest in is maintaining the affordability of my shoes and not having extra fees tacked on for those features that I’ll be ignoring.